DECKING THE HALLS AT THE MOODY CENTER
Launched in 2006, FloSports is an Austin-based sports media platform that streams live and on-demand sporting events to fans across the globe. It all started when founder Mark Floreani—an avid track and field athlete at UT—noticed a glaring lack of coverage for collegiate sports. Fast forward, and we’ve spent the last few years helping FloSports celebrate the season in style, from festive team gatherings to unforgettable family Christmas parties.
In 2022, we were presented with an unprecedented challenge: host the ultimate Christmas bash at Austin’s newest gem, the Moody Center—without any floor plans to guide us. That’s right, we were the first company ever to produce a corporate event on the venue’s terrace, with absolutely no layout to work from. But we weren’t about to let that stop us. With the chance to make history, we dove in headfirst and pulled off an unforgettable celebration!
THE CLIENT VISION
After acquiring several new companies, FloSports didn’t want just another holiday party—they wanted the holiday party. Their vision was bold and innovative, with a touch of luxe. To honor Floreani’s roots, we knew the newly constructed terrace at the Moody Center, with its sweeping views of the UT track and field stadium, was the ideal setting. It was the perfect backdrop to highlight Austin’s unique charm, offering FloSports’ growing global team an unforgettable experience.
THE PLAN
Great events begin with a great plan—or in this case, an event diagram. Think of it as the blueprint for every detail. The challenge? The Moody Center was so newly built that their special events team had no existing floor plan for the terrace. But we didn’t let that stop us. We worked closely with the facilities team at the Moody Center and our trusted AutoCAD contractor to create a usable floor plan from scratch. Using the architectural plans, we meticulously drafted our own event diagram to ensure every detail was covered. This wasn’t a typical ballroom setup—it was a unique space with tight corners, sweeping curves and existing fixtures to work around––thanks to our attention to detail, we were prepared to execute flawlessly.
We maintained direct communication with key figures, including the Chief of Staff, Art Director, HR team, and various internal specialists, to deliver a truly turn-key event. This approach involved not only building strong relationships with decision-makers at every level but also immersing ourselves in the organization’s culture while effectively managing all project aspects.
EVENT HIGHLIGHTS
This holiday celebration was nothing short of magical! We transformed the Moody Center into a winter wonderland brimming with Christmas cheer, complete with dynamic action stations, a live band, and karaoke for employees!
The festivities kicked off with photos with Santa himself, where laughter and holiday spirit filled the air. The walls were decked out with dazzling holiday decorations, creating the perfect backdrop for an unforgettable evening. Guests got hands-on with a festive favorite: Christmas cookie making! From frosting snowflakes to sprinkling stars, everyone got to channel their inner baker.
The Moody Center, showcased the Austin skyline, offering stunning views of the Capitol building and the UT football and track stadiums.
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