LET'S GO FLY A KITE
ABC KITE FEST
The ABC Kite Fest is an annual celebration of kites and community fun, renowned for its vibrant display of colorful kites and engaging activities for all ages. Held in the heart of Austin, this festival offers a lively atmosphere where families and kite enthusiasts can come together to enjoy a day of entertainment and creativity.
FEATURED SERVICES
Festival Planning and Production
Sponsorship Development
Graphic Design & Video Editing
Event Marketing & Media Buying
Brand Activation
THE CLIENT VISION
The Friends of the ABC Kite Fest, the esteemed non-profit behind this iconic event, sought a comprehensive solution to manage one of the city's largest and longest-running celebrations. Since its inception in 1929, the festival's mission has been to nurture creativity and community spirit, offering a joyful, family-friendly atmosphere where individuals of all ages can revel in the enchantment of kite flying. This mission was at risk as the event had become increasingly burdensome for the organizers and their supporting partners. They needed an event production partner capable of not only managing a large-scale event but also adept at leveraging branding, event marketing, and sponsorship development to ensure its continued success.
THE PLAN
The strategy behind planning the ABC Kite Fest focuses on achieving specific goals such as fostering community engagement, and providing interactive experiences and entertainment that are designed to attract families, kite enthusiasts, and local residents, ensuring a diverse and inclusive atmosphere. Effective partnerships with the city, local businesses and organizations help secure operational and financial support, while strategic marketing through local media partners, email campaigns, social media, and community outreach drives attendance. Comprehensive planning covers logistical details such as permits, vendor management, and crowd control, with post-event feedback collected to refine and enhance future festivals.
EVENT HIGHLIGHTS
This lively celebration held at Austin’s scenic Zilker Park, features an impressive array of colorful kites, large kite displays, and thrilling kite flying contests, including categories for the highest and most creative kites. Attendees are invited to explore a vibrant mix of live entertainment performances on the MossFest stage, interactive activities in the Kids Club, an off-leash pet playground pop-up for furry friends in the Pet Zone, and a diverse array of culinary delights from a wide selection of food trucks and local vendors. The event’s festive atmosphere is enhanced by its community spirit, local market vendors, and Instagrammable moments making it a delightful experience for 50,000+ attendees of all ages.
